Needs Assessment and Determination of the Priorities of Accountable Education in Gonabad University of Medical Sciences

Document Type: Original Article


1 Department of Public Health, Faculty of Health, Gonabad University of Medical Sciences, Gonabad, Iran

2 Department of Medical-Surgical Nursing, Faculty of Nursing and Midwifery, Gonabad University of Medical Sciences, Gonabad, Iran

3 Department of Internal Medicine, Faculty of Medicine School, Gonabad University of Medical Sciences, Gonabad, Iran


Background: Identifying the needs and priorities of accountable education is an important issue for providing needs based training and empowering students in responding to the real needs of the community. The present study was conducted to identify and prioritize accountable educational needs in Gonabad University of Medical Sciences.
Methods: This is a qualitative research. The participants in this study were selected through purposive sampling. The participants consisted of faculty members (18 people) as well as experienced managers and experts in healthcare centers and hospitals (16 people). A four-stage framework was conducted for this study. The stages included the provision of the initial list of accountable education needs, evaluation of the initial list by the experts, provision of the final list of needs for prioritization, and identification of appropriate solutions to meet the priorities obtained.
Results: Results of the prioritization of accountable education areas indicated road accidents as first priority with the highest mean score. Medical ethics and stress management were respectively the second and third priorities.
Conclusion: Identifying the priorities of accountable education may result in optimal use of limited resources in order to functionalize the education provided to students and also to be used in research.


Main Subjects


Universities were developed with the philosophy of meeting the needs and expectations of communities. In other words, accountability has been an integral part of the philosophy of educational centers since the formation of them, and this can never be neglected (1). Medical science universities are no exception and are committed to directing education and research, and providing services to meet the needs and expectations of societies (2). Over the past few decades, factors such as lifestyle changes, epidemiological transition of diseases (increased prevalence of non-communicable diseases and reduced contagious diseases), appearance of new diseases, changes in the health concept (from therapy-centered to health-centered), and increased costs of diagnostic and therapeutic procedures have caused the health system not to respond adequately to the people’s health priorities, and sometimes not to function as properly as it should, even in emergency situations (3).

Therefore, the need for a serious review of medical education programs has been widely focused throughout the world so that these programs may be adapted to the above-mentioned changes. In these revisions, which are being investigated and implemented in both developed and developing societies, a new concept has been introduced, namely Socially Accountable Medical Schools (4). 

The concept of social accountability, as defined by the World Health Organization, is the obligation to direct the education, research and medical services towards addressing the priorities of health needs of communities, regions and the world, based on the values ​​of quality, equity and cost effectiveness. Schools of medical sciences play a major role in fulfilling this commitment by educating human resources, and this quality has to be observed in all various aspects of education (5). Since a great deal of authority in terms of revising and modifying curricula has been delegated to universities, it seems necessary to seize the opportunity to create more interactions between universities and communities. In line with the social role of higher education, appropriate strategies for improving the design and implementation of desirable curricula should be adopted through the cooperation of all beneficiaries (3). In other words, medical education has to respond to the needs of communities (5). 

Currently, medical education system has been designed to carry out three missions: education, research and health services. Hence, universities must educate students who can use their knowledge, skills and preparedness to provide social services and fulfil the expectations of local and national communities (6). In this regard, identifying the needs and priorities of accountable education will increase the quality and quantity of medical education, enable the students to respond to real needs of the community and provide effective health services (7). This will ultimately lead to satisfaction and improved physical and mental health of different community groups. Thus, the Iranian Ministry of Health and Medical Education has considered the current status of the country in terms of the burden of diseases, population pyramid changes, and cultural and social issues, and has emphasized the need for evolution in medical education. It has provided the universities and related institutions with a clear path by developing packages of evolution and innovation in medical education, one of the main policies and goals of which is the institutionalization of accountable education approach in the health system. Hence, the Education Deputy of Gonabad University of Medical Sciences, in cooperation with the Education Development Center (EDC), committed to assess the needs and priorities of accountable education, and considered the development of programs aimed at fill possible educational gaps in this area by cooperating with other university deputies, managers and instructors in educational departments, experienced managers and experts in health centers and hospitals. Therefore, the present study was conducted in Gonabad University of Medical Sciences with the aim of identifying and prioritizing accountable educational.


This is a qualitative study. After receiving the code of ethics for conducting this research, (IR.GMU.REC.1395.100), issued by the Ethics Committee of Gonabad University of Medical Sciences, the participants were selected through purposive sampling. Purposive sampling, which is also known as non-probability, targeted or qualitative sampling, means purposive selection of the research units for gaining knowledge or information. This type of sampling involves the selection of the units under study based on the research objective and not only on a random basis (8).

The participants consisted of faculty members (18 people) and experienced managers and experts in health centers and hospitals (16 people) who had a bachelor's or higher degree and had at least one year of work experience and were also interested in participating in the research. The participants were explained that the information would be confidential and the results would be announced generally and without mentioning their names.

The first stage included the provision of the initial list of accountable education needs. This stage was carried out as follows: 1) a review of past studies as well as an investigation of high-level documents and guidelines of the Ministry of Health; 2) interviews with managers and experts in healthcare centers and hospitals (16 people) as semi-structured interviews.  The interviews started with the general question of "What do you think of accountable education and the education based on community needs?" and continued with more specific questions such as "What are the examples of accountable education?" Wherever needed, probing questions were used to clarify and ensure that the interviewees properly understood every question during the interviews. At the end of the interviews, qualitative content analysis was used with a summarization approach. This kind of content analysis could also go beyond counting, which is the analysis of the content concealed in the words. In this type of analysis, the focus is on the discovery of fundamental meanings of a term or its contents (9); and 3) using a survey form for the faculty members (18 people), consisting of two sections: demographic characteristics and occupational records, and the opinions of the faculty members about accountable education needs they meant. The activities done in the second stage included the formation of expert groups. At this stage, the initial list of the accountable education needs prepared in the previous stage was reviewed and coded in two sessions by the research team in the focus groups of experts, according to non-iteration and applicability criteria. The coding was done through the open coding method; i.e. all the educational titles were listed without prioritization.

In the third stage, the list obtained from the previous stage was provided to the educational departments of the universities to be scored. For this purpose, the scoring criteria were first determined. The criteria included compliance with the needs of the region, the chance of success for implementation, and the effectiveness in improving the quantity and quality of accountable education. At this stage, the ranking system was used for prioritization. It means that, 36 needs of the accountable education were inserted in each survey form, and the educational departments were asked to give a score of 1 to 9 on each item in accordance to the three criteria listed. The priorities were then determined based on the mean scores obtained from all the educational departments. The highest and lowest priorities were respectively given to the items with the highest and lowest scores. In the fourth and last stage, the educational departments were asked to state their proposed strategies for achieving the educational goals associated with each of the priorities. The strategies proposed by the educational departments were investigated at the EDC through the formation of specialized groups in order to achieve the established priorities based on the existing facilities and status of Gonabad University of Medical Sciences. This way, the priorities of accountable education and their operational strategies were determined by the faculty members of the educational departments as well as the experienced managers and experts in the health centers and hospitals of Gonabad University of Medical Sciences.


In the first stage including the review of literature as well as a review of high-level documents and guidelines of the Ministry of Health, and the interviews with the experts and faculty members, and also completing the survey forms, 60 areas were identified as Accountable Education Needs. In the second stage, the initial list of accountable education needs was investigated in two sessions through the formation of focus expert groups for eliminating repetitive items and examining their applicability. After eliminating repetitive items and those that the experts believed were not applicable, and also by integrating similar items, accountable education needs were summarized into a shorter list of 36 items (Table 1).

Table 1. List of accountable education needs

Accountable Education Need
Accountable Education Need
Medical Ethics
blood transfusion
Aging, diseases and care provision
AIDS and sexually transmitted diseases
Addiction and its treatment
Oral hygiene (with emphasis on children at pre-school age)
Air pollution and diseases caused by it
Healthy nutrition of the middle aged
Healthy Nutrition and Physical Activities of the Elderly
Correct and reasonable prescription
Considering education in the field with an emphasis on PHC
Distance medical education
Road traffic accidents
Medical errors and drug interactions
Life skills, parenting and marriage (treating a spouse)
Natural childbirth
Common psychiatric disorders (anxiety and depression)
How to treat and behave the patients with special diseases (cancers, etc.)
population Proportion
Preventing and screening diseases and teaching related concepts to the community
Iron deficiency anemia
Self-care and educating it to the community
Mental health of students
Establishing appropriate relationships and providing services to the patients with different cultures and religions
Professional Behavior
stress management
Updating toxins and disinfectants
Complementary and Alternative Medicine (advantages, disadvantages, misconceptions and non-scientific beliefs)
non-communicable diseases
Chemical and physical hazards at the work environment (measurement and control)
Common diseases and disasters in the region (brucellosis, tuberculosis, poisoning, bites)
Teaching students on application indicators in the field of healthcare


The process of the third and fourth stages included the submission of the list of 36 accountable education needs to the managers of the educational departments to evaluate and prioritize the items, identify appropriate strategies to meet these priorities. Then with conducting two focused group in EDC the comments and suggestions of the educational departments summarized and finally 10 priorities of accountable education as well as the appropriate strategies for addressing them extracted. The results indicated that road traffic accidents accounted for the first priority with the mean score of 6.45 and the standard deviation of 2.87, and medical ethics and stress management were respectively the second and third priorities with the mean scores and standard deviations of 6.36 ± 2.90 and 6.18 ± 2.44. The ten priorities of accountable education as well as the proposed strategies are presented in Table 2.


Table 2. Ten priorities of accountable education



*mean ± standard deviation





In this research, a four-stage framework including the provision of an initial list of accountable education needs, evaluation of the initial list by the experts, provision of a final list of the needs for prioritization, and determination of appropriate solutions to meet the priorities was used to identify the accountable education needs and the appropriate strategies for addressing them in Gonabad University of Medical Sciences.

Education based on community needs will improve the performance of health workforces for providing healthcare services. It may also shift the focus of medical education from patient-centered toward community-centered approaches along with designing educational programs for improving health and understanding health needs of the communities (10). Studies have shown that meeting community needs and expectations requires a revision of the goals, content, teaching methods and planning in higher education, so that they would be based on the needs of communities, and this indicates the need for fundamental and multi-aspect transformation in educational programs and promoting their processes in such a way that the needs of communities and meeting those needs would be more prominent (5). Achieving this goal depends mainly on the exact determination of the priorities and efficient allocation of available resources (11). Therefore, needs assessment, prioritization, and identifying appropriate solutions to the needs, followed by providing national and regional priorities to managers, planners and especially faculty members of medical universities can have a significant influence on designing accountable curriculum (3).

Traffic road accidents as a first priority in this study are considered a social phenomenon in our country that requires the identification of its underlying dimensions including cultural, psychological, sociological, advertising, judicial, and medical issues as well as the role and position of the police and also the technological failures such as the quality of roads and streets and the quality of automobiles manufactured (12).

Regarding the number of victims, road traffic accidents are the second cause of death in Iran, and more than one third of hospital beds in the country are devoted to road accident victims, while road traffic accidents are, on average, the eighth cause of death in the world (13).

According to the Iranian Forensic Medicine Organization, the incidence of fatal traffic accidents in Khorasan Razavi province was 28 per 100,000 people in 2011, which indicates a high rate of deaths caused by traffic accidents in this province (14). Hence, addressing the educational needs related to road traffic accidents, not only throughout Gonabad city but also at the provincial and national levels, is one of the most important educational and even research priorities. In this regard, the results of a study by Malek Afzali et al. on needs assessment and prioritization of the Iranian health system showed that accidents were the first priority of the health system in most provinces (15).

Medical ethics is a branch of professional ethics that deals with the ethical and specialized standards for medical practitioners. It has attracted the attention of many scholars and authorities of the world in recent years, and has also become a modern science in the world taken into consideration by scientific and medical communities (3). Medical ethics has special importance as a complement to medical education, and it is now taught at various levels of medical education in many countries. Due to the increased number of ethical problems in recent years, teaching professional ethics and promoting it among medical students have become additionally important (16).

The results of some studies carried out on ethical values ​​in the Iranian hospitals, showed that the status of ethical values ​​in hospitals was moderate to low (17). Therefore, it seems that teaching ethical values, especially professional ethics, to the students and staff is not only an educational priority in Gonabad University of Medical Sciences, but also a principle in medical education system of the country (18).

In the present study, a comprehensive approach included the document analysis of high-level documents and the guidelines of the Ministry of Health, analysis the comments of the specialists, managers and experts from other deputies, were applied. 

Determining the accountable education priorities and development of relating program may improve essential competencies in students and shift limited resources to cost-effectiveness interventions. It is recommended that the educational department in medical universities coordinate the education programs and financial support with the declared priorities, and update these priorities with an interval of two or three years.


The authors appreciate the honorable faculty members, managers and experts of the health centers of Gonabad University of Medical Sciences who participated in this research. 

Financial support: The present study is the result of a research project approved by the EDC at Gonabad University of Medical Sciences with the project code EDC / 3/1395. 

Conflict of interest: No conflict of interest was involved in this study.




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